About BUBS Naturals
BUBS Naturals was founded in 2017 in Encinitas, California, by Sean Lake and TJ Ferrara. The name and the brand's mission honor Glen "BUB" Doherty, a Navy SEAL and Sean Lake's childhood friend, who was killed while defending the US diplomatic compound in Benghazi, Libya, in 2012. The company built a 10% rule into its business from the start, directing a share of profits to the Glen Doherty Memorial Foundation.
The catalog has grown from its original MCT oil powder into collagen peptides, electrolyte mixes, creatine monohydrate, and other wellness staples, sold direct-to-consumer and through retail and online marketplaces. The MCT Oil Powder line is formulated with a specified 65 percent C8 / 35 percent C10 split rather than an unspecified MCT blend, and the product is Whole30 approved and labeled vegan and paleo friendly, a combination that is uncommon for a concentrated fat powder aimed at coffee drinkers.
Brand website: bubsnaturals.com
What BUBS Naturals makes
BUBS Naturals's range runs wider than the products we review. The lines that earned places in our roundups are marked with a star:
MCT Oil Powder
coconut-derived MCT powder specified at 65 percent C8 and 35 percent C10, the product featured on our keto coffee creamer page (featured on Brew Gazette)
Collagen Peptides
hydrolyzed bovine collagen protein, including a flavored 'Fountain of Youth' formula
Electrolyte Mixes
powdered hydration blends sold alongside the brand's coffee and wellness lines
Creatine Monohydrate
unflavored creatine supplement
Apple Cider Vinegar Gummies & Vitamin C
additional wellness supplement lines sold under the same brand
Why we recognized BUBS Naturals
The Brew Gazette Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our category roundups. BUBS Naturals earned it on the strength of the products below, evaluated the same way every product on this site is: checked against the specs, brewing standards and verified buyer reviews, and judged on what matters in the cup.
BUBS Naturals products we rated highly
BUBS Naturals MCT Oil Powder, 10.6 oz
This is a fat concentrate built from almost nothing else: MCT oil and the carrier needed to turn oil into a powder, with the MCT itself specified as a 65 percent C8 and 35 percent C10 split rather than left as a vague blend. C8 is the fraction that converts to ketones fastest, so a reader can see exactly what they are buying instead of guessing at a generic MCT label. It carries Whole30, vegan, and paleo claims, a combination that is rare for a product whose entire purpose is delivering concentrated fat. Buyer feedback in the listing consistently describes it dissolving into hot coffee without the clumping that is the most common complaint in this category. One honest caveat: the published nutrition figures are not fully consistent across sources, with total carbohydrate and fiber numbers that do not reconcile, so a careful buyer should treat the near-zero carb count as approximate rather than independently verified.
Read our Keto Coffee Creamer guide →What earned BUBS Naturals the recognition
- The MCT oil is specified at a 65 percent C8 and 35 percent C10 split, giving buyers an actual fraction breakdown instead of a generic 'MCT blend' label.
- The product carries Whole30, vegan, and paleo claims together, a combination not common among concentrated MCT powders aimed at coffee drinkers.
- Buyer feedback in the product listing points to the powder dissolving cleanly into hot coffee, addressing clumping, which is the most frequently cited complaint for this style of product.
- BUBS Naturals has built a specific, verifiable origin and mission into the brand, naming the company after Glen "BUB" Doherty and directing a stated share of profits to the Glen Doherty Memorial Foundation since founding in 2017.
- The company has expanded a single-product idea, MCT oil without the oily residue of liquid MCT, into a broader wellness catalog covering collagen, electrolytes, and creatine.