About Laird Superfood
Laird Superfood was founded in 2015 by big-wave surfer Laird Hamilton, who began experimenting with adding plant-based fats to his morning coffee to sustain his energy on the water, and volleyball legend and fitness expert Gabby Reece. The company is based in Sisters, Oregon and has been publicly traded on the NYSE American under the ticker LSF since its IPO in September 2020. What started as one surfer's personal routine grew into a plant-based food and beverage company built around real-food ingredients in place of synthetic additives.
The lineup now spans powdered and liquid coffee creamers, instant lattes, whole-bean and ground coffee, functional mushroom blends, and hydration mixes, all built around a stated preference for short, recognizable ingredient panels. Laird Superfood's coconut-powder creamers have drawn coverage from outlets including Tasting Table and New York Magazine's The Strategist, and it's the coconut milk powder base running through the creamer line, in place of the sodium or calcium caseinate common in mass-market powders, that earns the products a spot on ingredient-conscious shopping lists.
Brand website: lairdsuperfood.com
What Laird Superfood makes
Laird Superfood's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Powdered Coffee Creamers
Coconut milk powder base in unsweetened and coconut-sugar-sweetened formulas; the line we tested — featured on Brew Gazette
Liquid Creamers
Refrigerated plant-based creamers in flavored and unflavored formats
Coffee & Instant Lattes
Whole-bean, ground, and instant coffee alongside functional instant latte mixes
Mushroom Blends
Functional mushroom powders formulated for daily use
Hydration & Drink Mixes
Electrolyte and greens/reds drink mixes
Protein & Matcha
Plant-based protein powders and matcha blends
Why we recognized Laird Superfood
The Brew Gazette Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our hands-on category reviews. Laird Superfood earned it on the strength of the products below, evaluated the same way every product on this site is: bought, brewed with daily, and judged on what lands in the cup.
Laird Superfood products we rated highly
Laird Superfood Non-Dairy Coconut Powder Creamer, 16 oz Bag
Built on coconut milk powder rather than caseinate, making it a genuinely vegan option among a shelf of largely dairy-derived powders. Coconut fat gives it real body in the cup, unusual among non-dairy powders, and it carries 6,199 owner ratings, a substantial track record for a specialty brand. It stores at room temperature in a resealable bag, so it travels and stores like any other shelf-stable powder while staying entirely plant-based.
Read the Best Coffee Creamers of 2026 guide →
Laird Superfood Non-Dairy Superfood Creamer, Original Coconut Powder, 8 Oz
Carries the deepest review record of any powdered creamer we tested for that page, 6,211 ratings, which points to a formulation that holds consistent from bag to bag. It's sweetened with organic coconut sugar rather than the corn syrup solids that lead the ingredient panel on most mass-market powders, and the four-ingredient formula includes Aquamin, a calcium sourced from marine algae that puts back a mineral most plant-based creamers strip out.
Read the 9 Best Non-Dairy Coffee Creamers of 2026 guide →What earned Laird Superfood the recognition
- Two Laird Superfood coconut-powder creamers earned a place across our coffee creamer testing, evaluated on ingredient panel, dissolving behavior, and verified owner ratings.
- Both formulas are built on coconut milk powder rather than sodium or calcium caseinate, making them genuinely vegan on a shelf largely built around dairy-derived proteins.
- The Original Coconut Powder formula carries the deepest review record of any powdered creamer we tested, 6,211 ratings, indicating consistent formulation from bag to bag.
- The Non-Dairy Coconut Powder Creamer is sweetened with organic coconut sugar rather than corn syrup solids, a distinct ingredient choice from the mass-market powders it sits beside.
- Aquamin, a calcium sourced from marine algae, appears in the Original Coconut Powder formula, adding back a mineral most plant-based creamers omit entirely.