About asobu
asobu has built drinkware since the 1990s, growing from a family business into a brand sold in more than 50 countries. The name comes from the Japanese word for "to play" or "to have fun," and it shows up across a lineup built mostly around insulated stainless steel: water bottles, coffee and tea drinkware, barware, and even pet bottles, all made from what the company describes as 100% recycled stainless steel. asobu's creative team is based in Canada, and its products are independently carried by major retailers including Walmart, Costco, and Home Depot alongside its own site.
On our test bench, the asobu Cold Brew Coffee Maker stood out as the only brewer in our roundup with no glass or fragile parts anywhere in the design. Trusted Reviews rated it 4.5 stars and called it "exceptionally well designed," and its two-part build -- a brewing chamber on top and a double-walled, vacuum-insulated carafe below -- is what lets it double as a hot pour-over maker as well as a cold brew pitcher. The vacuum insulation is a genuine functional feature, not just marketing: it holds a finished batch cold for roughly 24 hours with no refrigeration, which is what makes it usable for camping or travel in a way a glass pitcher simply is not.
Brand website: asobubottle.com
What asobu makes
asobu's range runs wider than the products we review. The lines that earned places in our roundups are marked with a star:
Cold Brew Coffee Maker
insulated stainless steel cold brew system that doubles as a hot pour-over maker -- our featured pick (featured on Brew Gazette)
Bestie & Fuzzie insulated water bottles
vacuum-insulated stainless steel water bottles
Coffee & tea drinkware
insulated travel mugs and tea infuser bottles
Barware
insulated wine and beer glasses and tumblers
Pet water bottles
portable stainless steel water bottles for pets
Why we recognized asobu
The Brew Gazette Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our category roundups. asobu earned it on the strength of the products below, evaluated the same way every product on this site is: checked against the specs, brewing standards and verified buyer reviews, and judged on what matters in the cup.
asobu products we rated highly
asobu Cold Brew Coffee Maker, 40oz Insulated Stainless Steel
It is the only brewer in our roundup with no glass and no fragile parts at all -- a double-wall stainless body that goes in a backpack, a cooler, or a truck bed and comes out intact, which no other pick in the category can claim. The vacuum insulation keeps a finished batch cold for around 24 hours with no refrigeration, the actual enabling feature for camping: you brew at home, and it is still cold at the campsite the next day. Stainless is the most chemically inert material in the roundup and completely non-porous, so it never picks up the coffee-oil smell that plastic bodies eventually develop, and the lid is properly leakproof for transport rather than just splash-resistant.
Read our Cold Brew Coffee Makers guide →What earned asobu the recognition
- A top pick in Brew Gazette's cold brew testing, earning the "Best portable / stainless steel" recommendation among ten tested brewers.
- The only fully glass-free, fracture-resistant design in the category we tested -- a double-wall insulated stainless body built to survive a backpack, cooler, or truck bed intact.
- Genuine vacuum-insulation performance: keeps a finished batch cold for roughly 24 hours with no refrigeration, independently rated 4.5 stars by Trusted Reviews as "exceptionally well designed."
- A dual-purpose brewer -- the same two-part system that makes cold brew overnight also works as a hot pour-over maker, which most single-purpose glass pitchers in the category cannot do.
- More than 50 countries of retail reach and independent distribution through Walmart, Costco, and Home Depot, evidence of a track record beyond Amazon review counts alone.